Word Matters
Although designing business cards are not new to me, a hot pink business card is definitely a first. I thought I heard wrongly when Alexandra Wong, an independent storyteller and solopreneur at Word Matters specifically requested for a hot pink business card design.
Service
Art Direction
Business Cards
Client
WordMatters
Year
2019
Once in a while, meeting clients like Alex is what makes my work meaningful. I don’t just get to put out my design ideas, but I also bring something home myself. In Alex’s case, I learnt that my business card designs don’t always need to be blue, black, grey or green – which is always the case for my corporate clients. Alex wanted hot pink because it makes her card stand out in a sea of other name cards. Thank you, Alex, for teaching me to dare to be different because you truly are.
Alex is well-known for her portfolio website www.bunnysprints.com. The bunny is very symbolic of her character, while the officially registered company name is Word Matters. To incorporate these two completely different identities together (which in reality is very Alex), I maintained the emphasis on Word Matters with a subtle bunny icon that sprints or dashes across the ‘A’ in ‘MATTERS’. With this subtle design element, it combines both Word Matters and ‘Bunny Sprints’ perfectly together – as if to say, Bunny only provides “A” class work. 😉
